About Us
SALT is built by Polyphrōn — a South African AI company on a mission to give brands, retailers, and marketplaces the product intelligence they need to win in an AI-first world.
Every day, billions of rands in potential revenue evaporates because product listings are inaccurate, poorly structured, or invisible to the algorithms that drive modern commerce.
Generic AI tools make this worse — producing confident-sounding content that hallucinates specifications, ignores schema, and looks identical to every competitor's listing.
SALT was built to fix that. Not by generating faster slop — but by generating better truth.
*Based on a random sample of ~50 SALT client outputs, independently scored via paid tools provided by 3rd-party suppliers including Grammarly and SEMrush.
Our values are the architectural foundation of everything we build — not a marketing slide.
We believe the best possible future keeps humanity as willing collaborators with human value-aligned AI — engaged, in control, and moving forward together.
AI has a sacred duty to source material and accuracy. Sounding confident is worthless if the content is wrong. We choose correct over clever, every time.
We are committed to outputs that are accurate, insightful, and valuable. Generic AI output is noise. SALT is signal.
Clear, documented processes. No black boxes. You should always understand what SALT is doing with your data and why.
The best AI is not just smart — it is principled. Every agent we build operates in alignment with your organisation's needs and values.
The best innovations transect knowledge, culture, and geography. Our team draws on ecommerce, linguistics, engineering, and design.
Polyphrōn is headquartered in Cape Town, South Africa. We build AI products that are grounded in real-world commerce — not Silicon Valley abstractions.
South Africa's ecommerce market is growing at 30%+ year-on-year, and local brands deserve the same AI-native tools as global players. SALT levels that playing field.
Our pricing is in USD with ZAR billing via Payfast — no foreign transaction fees, no currency guesswork. Just fair, transparent pricing for African businesses.
Polyphrōn AI (Pty) Ltd — Cape Town, Western Cape
Full compliance with South Africa's Promotion of Access to Information Act.
Secure ZAR billing. No foreign transaction fees. Credits never expire.
Join the brands already generating better listings with SALT.